Special Focus #2
Saturday 24 November, 10.00

Special Lesson Food&Wine Master University of Rome Tor Vergata

In co-operation with 7th edition of the Marketing Food&Wine organized by the Faculty of Economics of Rome Tor Vergata University, Mercato Mediterraneo hosts one of the 3 lessons of the Master, that is directed to post-graduate students in Economics.

Marketing and Innovative Communication for Agro-Food products: new cultural routes within and for the Mediterranean?

10.00

Participants’ registration

10.30– 12.00

Round table
Introduction:

Simonetta Pattuglia*, Director Master in Economics, Media and Communication handling – Università degli Studi di Roma “Tor Vergata”

Speakers:
Gustavo Piga*, Economist, University of Rome Tor Vergata
Pierdonato Vercellone*, President, FERPI
Maria Laura Cantarelli, ublic Policy Operations Manager, Amazon Italia
Francesca Rocchi Barbaria*, Cultural Coordinator, Mercato Mediterraneo

12.00 – 12.45

Guest International Speaker
Daniela Puglielli*, Accent Public Relations, Boston and organizer of Mediterranean Diet Roundtable at Yale University, June 2018

12.45

Q&A

13.15

End of works

Created by:

Simonetta Pattuglia, Aggregated Professor “Marketing, Comunicazione e Media, Direttore del Master in Economia e Gestione della Comunicazione e dei Media – Dip. Management e Diritto, Università̀ degli Studi di Roma “Tor Vergata”, Responsabile Scientifico e Organizzativo Food Wine & Co

with Paola Cambria, Journalist and sommelier, Communication Manager at
CIA-Agricoltori Italy

CON LA PARTECIPAZIONE E IL SOSTEGNO DI